Proposal · May 2026 · Prepared for Nim

Built for Nim.
Built for Canine Clear.

You are running about ~$100K/mo on Meta with an in-house creative team that built Canine Clear from zero to $300K/mo. The line you are straddling is keep deep creative in-house, or hand it to an agency. SelfMade is the third option. 14 angle tests every month. Each one maps to a dedicated landing page we would build if the angle wins. Test the hypothesis on Meta first; build the page for the winners. The 14 ads on the right are your test plan.

~$100K/mo on Meta now, NCROAS 0.5x 14 angles, 14 LPs queued. We build the winners. Meta only. In-house preserved.
14 angles. 14 LPs queued. We build the winners.
Book a 30-min call → See all 14 angles
01. Us vs. Them · Prescription
03. Stat hero · 92% improved
06. UGC IG Story · Walks again
07. Macro · Turmeric and hemp
11. Joint Defence System launch
14. New-customer 25% off
14 BUILT FOR CANINE CLEAR
The Package

Where we'd start with Canine Clear.

Where we'd start: Top-up band, $4,000/mo. 32 net-new ads, 8 unique concepts a week, biweekly strategy calls, Meta account integration, the gap-analysis dashboard plugged into your account, plus one sample landing page so you can see how we build them. Nim's in-house team keeps running at full capacity, SelfMade slots into the angles the existing library isn't shipping yet. Drag the slider to preview the scale-up bands; both ship more volume and turn on ongoing LP management for a winning-angle cadence.

Your current Meta ad spend
$100,000/ mo
NCROAS 0.5x. The leak is creative-funnel-mismatch, not creative volume. Nim's in-house team stays in place. SelfMade plugs in for the net-new angle lanes the Adlib gap analysis surfaced. The slider sets how much of the monthly creative we own; we start light and scale only when the angles prove themselves on Meta.
SelfMade coverage
15%
Of your $100K monthly creative
$15K
SelfMade retainer
$4,000/ mo
0%
30%
65%
100%
Where we'd start
Top-up
0 to 30%
32 ads / mo 8 concepts / wk

Where we'd start with Canine Clear. Nim's in-house team keeps running at full capacity (VSL, Heygen, AI-doctor, podcast, listicles, the "before the prescription pad" lane). SelfMade ships the net-new angles the existing library isn't running yet, plugs the gap-analysis dashboard into your Meta account, runs biweekly strategy calls. One sample landing page included so you can see how we'd build them.

$4,000/ mo
Split
30 to 65%
56 ads / mo 14 concepts / wk

The scale-up band, once the Top-up package has surfaced winners on Meta. SelfMade owns the full bottom-of-funnel statics output and turns on ongoing LP management at +$3K/mo for a winning-angle cadence. Nim's in-house team keeps the VSL, Heygen, AI-doctor, and podcast lanes that already work.

$6,000/ mo
Full
65 to 100%
120 ads / mo 30 concepts / wk

If Canine Clear pushes Meta spend past $200K and the in-house team becomes the bottleneck, SelfMade scales the full creative engine. This is where the in-house team transitions to brand, VSL, and lifecycle work and SelfMade owns paid acquisition end-to-end.

$10,000/ mo
Ongoing LP management · +$3,000 / mo · Optional at Top-up

A landing page built for every angle that wins.

Toggle on at the Split or Full band when the first wave of angles surfaces winners. Each of the 14 ads on the work tab is paired one-to-one with a dedicated LP we'd build the moment Meta tells us the angle is converting. WELCOME25 auto-applied for first-time buyers, cart embedded on the page, Klaviyo exclusions on the campaign so the pixel learns "this is a new-customer campaign" within weeks. We saw this swing a similar client from existing-customer-skew to a 95% new-customer mix. The Top-up package bundles a single sample LP at no extra cost so you can see how we'd build them.

Add LP management
Where we'd start
$4,000/ month
TOP-UP BAND · 15% COVERAGE · $15K OF $100K MONTHLY CREATIVE · 1 SAMPLE LP INCLUDED
Starting point: $4,000/mo for 32 net-new ads a month (8 unique concepts a week), biweekly strategy calls, Meta account plug-in, gap-analysis dashboard, and one sample landing page so Nim can see the LP work in motion. Nim's in-house team stays intact. As angles prove themselves on Meta, the slider scales up: Split band ($6K/mo retainer + optional $3K/mo LP cadence = $9K/mo at full scale) and Full band ($10K/mo). Drag the slider above to preview each.
What we surfaced reading your Meta library + our category playbook

Your library is product-hero. The category isn't anymore.

We pulled your existing ad library and tagged every ad by format, persona, angle, and emotion. Here's where you are over- and under-indexed compared to where Meta's Andromeda rewards diversity. Based on a read of your live library, May 2026.

Category playbook Your library
We built 14 ads to test 14 distinct angles. Plant-pragmatic. Last-hope emotional. Vet-permission. New-customer offer. Joy-of-return.
See the work →
14 angles. 14 LPs queued.

Every ad has a landing page waiting for it.

Right now Meta sends mostly existing customers because your funnel ends at a PDP both groups already know. The fix is mapping every test angle to its own first-time-buyer-locked LP. We test the hypothesis on Meta first. When an angle wins, we ship the matching page. WELCOME25 auto-applies, cart embedded, Klaviyo exclusions on the campaign. The pixel retrains itself within a few weeks. We saw this swing a similar client to a 95% new-customer mix.

01
Ad 01 · Us vs Them · Prescription
Plant vs prescription. Owners avoid Carprofen and Metacam side effects.
/no-painkillers

Advertorial listicle for the prescription-skeptical owner. Buy block tied to MobilityMax.

02
Ad 02 · Founder Story · Last Hope
Last hope. Vet recommended euthanasia, dog given a new lease.
/last-hope

Story-led LP, customer letter as hero, vet-quote callouts, "what to ask your vet next visit."

03
Ad 03 · Stat hero · 92% improved
Clinical credibility. Stat-driven trust.
/92-percent

Credibility LP. Study breakdown, vet review, side-by-side ingredient comparison vs synthetics.

04
Ad 04 · Type-only · Buying time
Buying time. Hyperaware of mortality, maximise good years.
/good-years-left

Somber editorial LP, senior-dog lifespan, lots of white space, slow scroll.

05
Ad 05 · UGC TikTok confession
"I almost gave up." Peer vulnerable UGC.
/i-almost-gave-up

UGC-driven LP, creator videos embedded, peer-recommendation framing.

06
Ad 06 · UGC IG Story · Walks again
Joy-of-return. First walk after a hard stretch.
/walks-again

Narrative LP, "the moments you forgot were special" grid, customer stories.

07
Ad 07 · Macro · Turmeric and hemp
Ingredient transparency. "What's actually in this."
/ingredients

Ingredient deep-dive LP, vet-advisor quotes, certifications, breakdown of each compound.

08
Ad 08 · Outdoor · UK park bench
UK-specific cultural moment. Sunday walk.
/sunday-walk

UK-cultural lifestyle LP, hedgerow-anchored, British dog-culture references.

09
Ad 09 · Bullets · MobilityMax + OmegaMax
Dual-product completeness. Joints need two things.
/complete-protocol

Protocol LP, science of synovial fluid, MM + OM bundle PDP.

10
Ad 10 · Tablescape · Kitchen counter morning
Domestic ordinariness. "Boring works."
/morning-routine

Ritual-led LP, the daily moment, anti-supplement-overload framing.

11
Ad 11 · Joint Defence System launch
Vet-permission. "What my vet finally let me try."
/joint-defence-system

Bundle PDP, three-tier ladder, vet quotes, science split.

12
Ad 12 · Before/After · Day 1 to Day 22
Before-after proof. Visible change in 21 days.
/day-22

Day-22 results LP, customer photo grid, "what to look for on day 7, 14, 21."

13
Ad 13 · Testimonial · Pull quote
Customer testimonial. "She ran in the garden."
/garden-moment

Testimonial-organised LP, video reviews, no PDP detour.

14
Ad 14 · Offer · First-order 25% off · WELCOME25
New-customer offer. Peer-rec framing.
/welcome

New-customer-locked LP, WELCOME25 auto-applied, cart embedded. The entry-point LP for the whole campaign.

Recent outcomes

What our clients said about the work.

Brodo
"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."
Andrew
CEO, Brodo
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."
Ragoth Bala
Founder & CEO, The Cumin Club

Ready to walk through it together?

Pick a 30-min slot. Bring whoever from the in-house team is in on the keep-deep / hand-off decision. We will walk through the gap analysis, the 14 angle tests, the LPs queued for each one, and the $9K all-in rate built specifically for where Canine Clear is right now.

Book a 30-min call → Email Will